The Advantages of Social Bookmarking

One might question the effectiveness of social networking and social bookmarking sites, but it seems that they just might be a viable means of, not only communicating, but marketing, as well.

According to Alec Cochrane, a Web Analytic Manager, linking to your site to a social bookmarking site, like digg.com, will increase SEO without the hassle of going out and finding places to link to your site, like blogs, etc.

Take for example the New Scientist story about 13 things that don't make sense. Ignore for the moment that some of them do make sense. This got picked up about two years ago by Digg. 2102 people digged it. That means that at least that number of people read it. That article was published in March 2005 almost 3 years ago now. That means that a year after it had first been published it go picked up and over 2100 people voted for it as a popular argument. Don't forget that we have a 90/10 rule so that means that probably over 20,000 visitors clicked on the links (although actually it is more like 150,000 visits).

Now while industry specific sites like marion.com won't necessarily attract that number of readers, it does carry the potential to increase marketing to interested clients. Therefore, marketing budgets are not being spent on publics who do not need our message, which increases our ROI.

The Marion Group is an integrated advertising agency that specializes in search engine optimization, web design, graphic design, internet marketing, video and print services. For more information on Marion, please visit our website or call (713) 623-6444.