Tuesday, July 29, 2008
Tuesday, July 22, 2008
Direct Mail Can Do the Work for You
They say it takes money to make money, but in times of recession that is the last thing we want to hear. It seems that you get in this mindset to conserve what you have, and while that is a good mindset to be in during a financial dip, if you feel that sales are slipping, try investing some of your budget into a direct mail campaign.
A direct mail campaign, when executed correctly, is a good way to reach your audience. Through technology, direct mail can be sent in all sorts of economically efficient ways like emails or even lately, through cell phones. Even sending postcards through the postal service is a great and efficient way of reminding people that your company and your brand is there - even in an economic recession. Plus, when targeted correctly, the campaign can pay off. Not every company is being hit as hard, and tailoring the campaign to those publics that might benefit from your service can be rewarding.
Design, images and structure are important in direct mail campaigns, sure, but the message is key to reaching the seemingly unreachable. It is that one word or one line that grabs their attention. Combine that message with a creative design that reflects your image and content that reiterates your brand, and you have yourself a solid platform for a direct mail campaign.
The Marion Group specializes in campaigns such as these. We understand that the economy is hitting everyone hard. We're here to help you with all of your marketing, advertising and graphic design needs. Visit our website at marion.com or call us at (713) 623-6444 for more information.
A direct mail campaign, when executed correctly, is a good way to reach your audience. Through technology, direct mail can be sent in all sorts of economically efficient ways like emails or even lately, through cell phones. Even sending postcards through the postal service is a great and efficient way of reminding people that your company and your brand is there - even in an economic recession. Plus, when targeted correctly, the campaign can pay off. Not every company is being hit as hard, and tailoring the campaign to those publics that might benefit from your service can be rewarding.
Design, images and structure are important in direct mail campaigns, sure, but the message is key to reaching the seemingly unreachable. It is that one word or one line that grabs their attention. Combine that message with a creative design that reflects your image and content that reiterates your brand, and you have yourself a solid platform for a direct mail campaign.
The Marion Group specializes in campaigns such as these. We understand that the economy is hitting everyone hard. We're here to help you with all of your marketing, advertising and graphic design needs. Visit our website at marion.com or call us at (713) 623-6444 for more information.
Tuesday, July 15, 2008
SlideShowPro - Easily Customize Web-Ready Photos and Slideshows
It's amazing how technology can enhance the image of your company. The Marion Group is proud to offer our clients a way to upload company images and videos to their website - easily.
SlideShowPro is the latest technology that allows you to control the color, layout, size and behavior of your images and videos. SlideShowPro is designed to handle the need for professional photographers and graphic designers, but it is easy enough to use for even the most technologically challenged.
The Marion Group offers SlideshowPro packages with Flash and for Lightroom (without Flash). There is nothing for you to code or edit. Your company's logo can be watermarked on all of your photos. All of this and more is possible in just a few clicks. Furthermore, Marion offers SlideshowPro Director which will put you in the director's seat for all of your corporate video. SlideShowPro Director can be stored on your own server, or Marion can host it on ours.
To view an example of SlideShowPro, visit Hien Lam Upholstery, a client of Marion's, and see how we set up their photo gallery. Hien Lam provided their own pictures, however, Marion can take professional photos and upload them for your comapny, as well.
For more information on the latest technologies to enhance your company's image visit marion.com or call (713) 623-6444.
SlideShowPro is the latest technology that allows you to control the color, layout, size and behavior of your images and videos. SlideShowPro is designed to handle the need for professional photographers and graphic designers, but it is easy enough to use for even the most technologically challenged.
The Marion Group offers SlideshowPro packages with Flash and for Lightroom (without Flash). There is nothing for you to code or edit. Your company's logo can be watermarked on all of your photos. All of this and more is possible in just a few clicks. Furthermore, Marion offers SlideshowPro Director which will put you in the director's seat for all of your corporate video. SlideShowPro Director can be stored on your own server, or Marion can host it on ours.
To view an example of SlideShowPro, visit Hien Lam Upholstery, a client of Marion's, and see how we set up their photo gallery. Hien Lam provided their own pictures, however, Marion can take professional photos and upload them for your comapny, as well.
For more information on the latest technologies to enhance your company's image visit marion.com or call (713) 623-6444.
Tuesday, July 8, 2008
The Advantages of Social Bookmarking
One might question the effectiveness of social networking and social bookmarking sites, but it seems that they just might be a viable means of, not only communicating, but marketing, as well.
According to Alec Cochrane, a Web Analytic Manager, linking to your site to a social bookmarking site, like digg.com, will increase SEO without the hassle of going out and finding places to link to your site, like blogs, etc.
According to Alec Cochrane, a Web Analytic Manager, linking to your site to a social bookmarking site, like digg.com, will increase SEO without the hassle of going out and finding places to link to your site, like blogs, etc.
Take for example the New Scientist story about 13 things that don't make sense. Ignore for the moment that some of them do make sense. This got picked up about two years ago by Digg. 2102 people digged it. That means that at least that number of people read it. That article was published in March 2005 almost 3 years ago now. That means that a year after it had first been published it go picked up and over 2100 people voted for it as a popular argument. Don't forget that we have a 90/10 rule so that means that probably over 20,000 visitors clicked on the links (although actually it is more like 150,000 visits).
Now while industry specific sites like marion.com won't necessarily attract that number of readers, it does carry the potential to increase marketing to interested clients. Therefore, marketing budgets are not being spent on publics who do not need our message, which increases our ROI.
The Marion Group is an integrated advertising agency that specializes in search engine optimization, web design, graphic design, internet marketing, video and print services. For more information on Marion, please visit our website or call (713) 623-6444.
Tuesday, July 1, 2008
Putting the "Public" in "Public Relations"
There seems to be a great deal of gray area concerning businesses and social media. The amount of social networking sites and blogs are abundantly increasing daily.
Now, we see social media seeping into the workforce. No longer is internal communications disseminated at the water cooler, now companies have set up social networking sites for their employees. Even further, social media and blogs are becoming a medium for a company to communicate externally - that is, through its public relations.
According to a recent study, "two-thirds pf public relations practitioners believe blogs and social media have enhanced what happens in public relations and that social media and traditional mainstream media complement each other" (18). Furthermore, "61% believe the emergence of blogs and social media have changed the way their organizations (or client organizations) communicate" (18). Blogs and social media have changed the way we do business, certainly, but now, ironically, it is changing the way we communicate - outside the web.
At The Marion Group, we realize that each company communicates with their internal and external publics differently. Therefore, we stay up-to-date on trends and provide services that compliment each company and their specific need.
"Social media [has] 'provided an opportunity to truly put the public back in public relations'" (19).
For more information on The Marion Group or its services, please email us at marion@marion.com.
Now, we see social media seeping into the workforce. No longer is internal communications disseminated at the water cooler, now companies have set up social networking sites for their employees. Even further, social media and blogs are becoming a medium for a company to communicate externally - that is, through its public relations.
According to a recent study, "two-thirds pf public relations practitioners believe blogs and social media have enhanced what happens in public relations and that social media and traditional mainstream media complement each other" (18). Furthermore, "61% believe the emergence of blogs and social media have changed the way their organizations (or client organizations) communicate" (18). Blogs and social media have changed the way we do business, certainly, but now, ironically, it is changing the way we communicate - outside the web.
At The Marion Group, we realize that each company communicates with their internal and external publics differently. Therefore, we stay up-to-date on trends and provide services that compliment each company and their specific need.
"Social media [has] 'provided an opportunity to truly put the public back in public relations'" (19).
For more information on The Marion Group or its services, please email us at marion@marion.com.
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