Spring is a popular time for conventions, trade shows, and expos. These shows give companies a great opportunity to really market themselves to a targeted and attentive audience, but a lot of these shows also have hundreds, even thousands, of exhibitors. When you are just one of many, it is important to put your best foot forward and find a way to stand out from the crowd.No matter what type of show you are going to represent your company at, first impressions matter. It is important to portray yourself as being professional and organized, and also have a way of enticing show attendees to stop by your booth. Having a high quality trade show display will help you make a powerful impact on all those who walk past your display.
Trade show displays come in a wide range of shapes and sizes, from banner stands, large displays, and even incorporating multi-media and construction. There are a couple questions to ask yourself when deciding what type of display you would like to use:
1. What type of trade show are you going to? Is it industry related or geared towards a community open-house style?
2. Who will your audience be?
3. How will they be enticed to visit your booth?
4. How big is your booth?
5. What does a standard display look like at this type of show? Do most people do large displays or table top banner stands?
Answering these questions is a great starting place when designing your trade show display. The next thing to think about is how you want your display to look. Keeping your trade show display consistent with the brand and image of your company is very important when deciding on design elements. This consistency will help you to stand out in the minds of the trade show attendees as well as portray your company as well organized and professional.
The design team at Marion is great at taking a corporate message or logo, and turning it into a graphical design that will be enticing to your audience while portraying your company’s desired image and message.
Pictured above is a beautiful trade show display that we recently created for one of our clients. This display measure 8 feet and creates a wall or backdrop for a display booth or table.
There are so many options when it comes to trade shows. Visit Marion’s Trade show Display page for more information, or Contact Us today! We’ll be happy to help you design a creative and professional display for your next trade show.
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