Study Finds Businesses Switching to Online Marketing

A benefit that seems to be coming out of this economic recession is that people are becoming smarter in the ways they do business. Technology granted users an enormous amount of freedom when it came to marketing and advertising. It seems that gone are the days of simply placing an ad in the local newspaper. Now, market research, marketing plans, and marketing strategies must be implemented before a drop of creativity is placed into that ad.

A report released by local advertising research company Borrell Associates concludes that local advertisers are moving their marketing funds toward Internet campaigns to the tune of $13.1 billion this year, a 50% increase from 2007.

The Marion Group has consistently adapted to market changes. It's not news that the consumer is becoming more and more immune to advertisements. Therefore, Marion also offers additional services to support your company's needs. Search Engine Optimization is becoming more and more imperative to the success of a company's website, and we all know that if a company doesn't have a website, there may as well not be a company, in the eyes of the consumer. SEO is important for the rankings of your site. Over 60% of users don't go past the top 10 results of the search. Our job is to make sure your site is placed as high as possible in that search.

Your website is a reflection of your company, therefore, it needs to be dynamic, compelling, and most importantly, navigable. If it is too cluttered, if there is a lack of or too much information, it can turn the user away from your site. These are easy traps to fall into, but Marion excels at website design and authoring web copy to ensure ease for the end user.

If you would like more information on our services or more information on The Marion Group, please contact us at marion@marion.com.